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If you want to learn how to market graphic design business, it can be a bit overwhelming to try and research which marketing tactics might work for you.
There are so many options and you don’t want to bite off more than you can chew.
Getting graphic design clients is not easy, especially when you’re new out there.
There’s so much competition and so many big whales in the industry. But with the right marketing strategy, there’s no limit to how far you can go.
Here is a starter list of marketing techniques that can help get your business off the ground:
1. Content Marketing
Content marketing is a vast marketing route with many different variables.
But the basics are this: You write about your industry, your clients, or even yourself.
The point is that you’re writing content that is relevant to the consumers of your services.
This can be as simple as blogging once a week or as involved as creating Facebook Lives and blog posts every single day.
Your goal should be to create an evergreen piece of content that can be sold over and over again but stays fresh and relevant forever.
Content marketing can be done in many ways, but one of the most effective ways is by creating useful content for your website that people will be interested in reading.
It can include helpful articles about logo design, case studies of your past projects etc…
As I said earlier, the content marketing route includes many forms of content, but the most popular and effective one is blogging.
And this brings us to the second way of how to market graphic design business.
Blogging is one of the most effective ways to market your graphic design business, and it can help you generate so many leads for your logo design services.
The way you would want to promote your logo design services is by creating useful articles around logo design itself.
When you create articles around your niche, you’ll attract the right audience to your website. Why? Simply because they are the ones searching for you!
Whey stumble upon your blog after a query on a search engine like Google, you’ll be able to promote your services, make them buy your stuff, entice them to click on your affiliate links, etc….
Obviously, you’ll have to create content that ranks on Google.
And one of the ways to do this is through Keyword Research.
Before creating articles that will drive your audience to your site, you need to know what kind of queries they are searching for on Google.
For example, you’re looking to promote logo design services. So, you do some keyword research using Google’s Keyword Planner Tool, Ahrefs, Semrush etc…
You’ll be able to see all the possible keywords that can drive traffic to your site.
You need to find the right balance between valuable content, and promotional content on your blog.
You don’t want to make your readers feel like they are being sold something every time they open your blog.
2. Guest Posting
Guest blogging is another effective way to market your logo design business, and it works for all types of businesses under the sun.
The way guest posting works is the same as blogging.
In fact, it’s the same thing except that you won’t be posting that article on your website but on another blog.
You might ask how to market graphic design business using guest posting.
It’s simple! You write an article for another blog and the owner of that blog will link this article to your site.
And each time someone will click on that hyperlink, they’ll be redirected to your site where they will see what you have to offer.
Of course, it’s your job to have a website that can capture your visitor’s attention by offering them a great user experience, articles that will entice them to learn more about you and your services.
3. Email Marketing
Email marketing is a tried and true strategy that still brings in leads to this day.
Using email marketing is one of the most effective ways to start building your own community.
And one of the reasons that make email marketing an impressive tool for more sales and leads is that you have full control, unlike your account on Instagram.
If one day of the social media networks gets shut down, you will lose your 1.5m followers right?
But if you have an email list, it’s yours forever.
So, I encourage you to start building your own email list from day 1. You could always start creating a signup form on your website.
The best way to encourage someone to give you their email address is by giving them something of value for free.
You could always create your own cheat sheet or PDFs on Logo Design Tips or a free consultation call.
This is called a lead magnet where you give away something of value to them that will persuade them to sign up for your email list.
If you can do that, it can be hard to get your subscribers on board with the idea of signing up for your email list.
Making opt-in email lists is a great way to market your graphic design business.
This is not only a great way to create relationships and build trust with your clients, but it’s also a great way to generate leads and sales as well.
You can use lead generation software like GetResponse, Mailchimp, LeadPages or ConvertKit to make an opt-in form to start generating subscribers.
4. Social Media Marketing
Social media is another popular method to market your graphic design business. It’s also an excellent way to network with other professionals in your industry.
You can create graphics specifically for Facebook, Twitter, Instagram and more.
You can also join groups or communities within your industry for networking purposes.
You can even setup a Facebook fan page specifically for your business and promote it.
Make sure to post regularly for maximum engagement, and create an engaging profile on each social media platform that represents yourself or your business well.
5. Online Advertising
You can use online advertising to market your graphic design business.
The first thing you need to do is make a list of target cities or states where you want to focus your efforts.
Decide if you want to focus on a national campaign or a more locally-focused campaign.
You can also start by promoting your business on craigslist and local social media platforms as well as local newsletters and publications in the area that you’re focusing on as well as tons of niche websites that are related to your business niche.
The digital landscape is so full of options nowadays.
When you make your list, write down the pros and cons of using each one.
Do you think it will be hard to target your ideal customers? Will they be receptive to your ads? How much money will you need for each campaign?
After that, pick and choose which one(s) you think would work best. Pick the ones that fit them best and figure out what works well for you.
6. Pay Per Click
PPC might always be a cost-effective promotion method if you don’t know what you’re doing.
t if you know how to do it, the ROI (return on investment) can be impressive.
However, you need to put in a lot of work if you truly want to see results with PPC marketing.
You need to go through the process of creating keywords that people might search for as well as selecting the most relevant ones for your website and ad copy.
You’ll also need to set a budget and a campaign structure based on keywords and accounts.
7. Press Releases
Creating and sending press releases can be a great way to market your graphic design business.
You need to find out the right person that writes for your local publication for them to write about your business, or you can contact a publication directly and ask them to write about it if they don’t have one of their own.
You also need to send them a press release template so that they know what information to include when writing up the article on you or your graphic design business.
8. Local Radio And TV Ads
There are tons of people out there that listen to local radio and watch local TV, and both stations broadcast ads and programming all day long.
u can inquire with your local radio station or TV station if they put on auditions for commercials, and maybe you can get your ad on air for a gig.
9. Networking Events
Attending networking events is a great way to market your graphic design business.
You want to go to as many networking meetings, events, and conferences as possible.
Go to Chamber of Commerce meetings, Rotary Club meetings, local workshops, and seminars about marketing for your business.
There are tons of networking groups out there that you can join.
You can also start your own local networking group and be the leader or organizer so that you can promote your business at all of these events and meetings on a regular basis.
10. Going To Seminars
Attending seminars is another great way to market your graphic design business, especially when they’re related to marketing.
It’s a great way to educate yourself in the field of branding, marketing, email marketing, and social media.
You can also attend local workshops about graphic design or branding.
This can be done either online or offline through video conferencing.
11. Graphic Design Meetups
Graphic design meetups are also a great way to network and sell yourself and your product.
This is where graphic designers, artists, business owners and entrepreneurs come together in one place to talk about their experiences in the field of graphic design.
Of course, you don’t want to be salesy and high-pressure about it, but you can always go to these meetups and network with other graphic designers.
You can showcase your work as well as ask for feedback and tips on your work.
As I said, networking is an amazing way to further your graphic design business, especially when it comes to exposure.
Also, if you’ve connected with another designer, it could happen that one day he might not be available for a project and pass on that project to you.
How To Market Graphic Design Business – Which Method Works Best?
Personally, there’s no one best way to market your graphic design business.
Everything depends on what you want to achieve, how
Instead, there are several options that you can choose from. The best way is the one that works best for you.
For example, if you’re not looking to focus on the big picture, then it may be better to use traditional advertising methods such as newspaper or magazine ads or TV ads instead of digital marketing techniques.
You can still use social media marketing because it’s so affordable and easy to promote yourself on social media platforms.
The best way to market your graphic design business is to do a little bit of everything first and then analyze your results and different metrics such as the ROI, ROAS and see where you see yourself investing your time and money more.
See which one you like the most. See which one generates the most leads and makes you the most money.
You can’t just launch a PPC campaign, wait for results and throw the towel when those results don’t come in.
As a business owner, you’ve gotta try out the different avenues that the digital landscape has to offer and from there decide which one is working out for you, based on results of course!
Final Thoughts On How To Market Graphic Design Business
Have you learned something on how to market graphic design business?
Well, I hope so. If you want to be successful in the graphic design niche, you need to work on your marketing efforts.
This doesn’t mean that you should market all of the time; it actually means that you should market smart.
It’s all about getting the word out about your services and building trust fast among your prospective clients.
If you want to be a successful graphic designer, you need to use all of these marketing tactics at some point.
You can’t just rely on your graphic design business from one day until the next.
A strong marketing plan is what will give your new clients a reason to hire you and keep coming back for more projects.