How To Start A Logo Design Business | A Definitive Guide For Beginners

how to start a logo design business

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You’ve landed on this post wanting to learn how to start a logo design business. Well, you’re in luck!

There are many people that would love to start their own logo design business.

However, the reality is that there is little opportunity for entry-level designers to break into the market without having an established following and money to invest to get clients.

So what’s a person with no professional experience or name recognition of their own, supposed to do?

Well, if you find yourself wanting to get your foot in the door of this incredibly lucrative industry but can’t seem to get started on your own—don’t worry!

There are plenty of opportunities for someone new and eager, with enough determination and drive.

Here’s how aspiring logo designers can get their business up and running.

When considering how to start a logo design business, you’ll have to decide how much time you want to invest in this venture.

That is, are you just starting out on your own or are you looking for a more professional approach?

Regardless of why you’re looking to start a logo design business, it’s important that you’re sure of what you’re getting yourself into in the beginning.

To do so, take some time to evaluate your knowledge and experience before making any serious decisions so that when the time comes for action, everything will be ready.

You’ll want to consider what kind of designs you like, your target market, how much time you’re willing to spend on delivering finished projects, and if you’re interested in adding branding services to your portfolio.

All these factors will play into the success of your logo design business.

So let’s start with the foundation of how to start a logo design business!

How To Start A Logo Design Business – The Vocation/Skill Aspect

1. Know What You Can Do/What You Want To Do

Knowing your skill comes as the cornerstone of your future business.

Do you have the necessary skills to begin a logo design business—or are you lacking in some areas?

If this is your first time designing professionally, you might want to consider finding a mentor who has experience with logo design.

This will help you avoid some of the pitfalls of beginning on your own without any guidance.

More importantly, it can do wonders for spreading your name within the industry, which will be imperative when it comes time to approach potential clients for work!

2. Are You Ready To Commit For The Long Term?

If you’re looking to start a logo design business, you should be willing to commit to the long haul.

This is especially true when starting up professionally without any previous experience.

You’ll want to be sure that you’re ready for the long hours that come with delivering quality work on time, rather than rushing it or cutting corners (and hurting your reputation).

3. What Kind Of Designs Will You Deliver?

You’ll also want to consider what kind of designs you like doing most.

If this is something you’ve only recently considered, I suggest taking some time to study some great works of art – both in graphic design and illustration – and see if anything speaks to you more than others.

Or, if that’s something that’s not quite working for you, you’ll want to consider other things about yourself.

Maybe you’re drawn to projects that are more free-flowing and creative, rather than the stiffer, more traditional or limited-color options.

Or maybe you love doing work for clients who see the value in using a variety of colors and styles.

Whatever your style is, make sure it aligns with what your clientele will appreciate.

A cost-effective logo design business is run by designing logos people want to use.

4. Equip Yourself

What soldier goes to war without their weapon? Not any self-respecting one!

And you’re no different.

Make sure you’re equipped to take on anything that comes your way in terms of work.

This includes the following:

Having the appropriate software is one of the most important things when it comes to getting started on your own.

Are you looking for something professional or are you more interested in something simple?

Is there a specific interface or style that appeals to you more than others?

Hopefully, by now, you have some idea of what works for you!

But if not, there are plenty of options available so take some time to consider which one is right for your logo design business.

Having the right computer for graphic design is definitely important.

You might want to consider getting one that’s robust enough for graphic design.

Graphic design software such as Adobe Photoshop, Adobe Illustrator, Corel Draw are what most top logo designers use, and they require a very good computer with a fast and strong performance.

So, equipping yourself with one that will allow you to do your best work is essential.

Be sure to have the right software on hand to make your logos look their best.

A new graphic design program will save you time and headaches down the road, but it can be an investment that will pay off for years if you use it correctly!

Just like with your computer, there are plenty of programs out there; some are even free that you can choose from if this is something that interests you.

Getting your site/portfolio ready is another essential way of equipping yourself.

If you’re not online these days, your business doesn’t exist. And guess what? You’re leaving money on the table and missing out on a lot of opportunities.

One of the ways to make sure you’re present in the digital landscape is by creating your own website to showcase your portfolio.

You can pair this with creating a few online social media profiles to get more exposure and consequently, get a chance to land potential projects.

We’ll talk about this later!

5. Be Aware Of Local And International Markets

You’ll want to consider how much time you want to invest into this venture.

Are you looking to create a logo design business that will serve one market or span across the globe?

Depending on your preferences, this can make things very different for you, as well as how much investment (both time and money) you’ll be expected to put in.

6. What Is Your Plan For Building Your Business?

Once you’ve identified the kind of logo design business you want to create, it’s time to move on to the next step.

Have you considered how you’ll build your logo design business?

Even if this is your first time starting a logo design business, chances are that you’re already aware of the basic steps for starting one.

And if not, hopefully, this article has given you an idea of what’s involved in building a successful logo design business..

7. How Will You Land Logo Design Clients?

How will you approach potential clients for your logo design business?

If you want to market yourself purely through your portfolio, this is definitely the way to go.

But if you want to invest more in marketing, it can be advantageous—as long as you have a solid foundation built around your work—to invest more heavily in this area.

The success of your logo design business will depend on your ability to attract clients.

And, no matter how well-designed your site is or how well-built out the rest of it is, it won’t be enough without that one thing that all customers are looking for…

A solution to their problem.

8. How Much Will You Charge for Logo Design?

I’ve heard of people charging anywhere from $50 to $10,000, but the truth is that your price will be largely dependent on how much you think you can charge.

As I mentioned earlier, there are plenty of ways to make up for a lack of experience.

But the one thing that cannot be made up for? Work that’s sub-par.

If your client doesn’t feel like they’re getting their money’s worth after seeing your work, they’re not going to come back.

And if they’re not coming back, you’re not making money!

If you’re not sure yet where to set your price point, be sure to check out this article: How Much Should You Charge For Your Logo Design Services?

This will give you some insight on the range of prices that other logo design businesses charge and it will help you decide where you want to land with yours.

9. How Much Do You Know About Your Competition?

Now it’s time to take a look at your competition.

This can give you some insight on where you might want to invest your time and energy in the coming months.

But make sure not to take this lightly.

Even though your logo design business may be in its infancy, there are plenty of people who’re looking to build one for themselves and they’ll be more than happy to let you know what’s working and what isn’t, giving you a little bit of an advantage in that area.

10. What Is Your Plan for Going Big?

Not every logo design business owner wants to create a billion-dollar business.

And that’s perfectly fine! But you do need to have something in mind when it comes to what you want for yourself.

Are you looking to build a logo design business that can support your lifestyle?

Or are you looking to build one that will eventually replace your day job?

Once again, it’s important not to let this overwhelm you!

You don’t need to know all the details right away, but having an idea of where you’re heading is essential, even if you’re just starting out.

This will help keep things running smoothly along the way.

11. Build Your Online Presence

Having a presence online is necessary for almost any business today, but it’s especially important when building a logo design business.

There are plenty of ways to do this! Here are some potential options:

• Create A Website

This can be an attractive and compelling option for a logo designer business.

But it may also be a good idea to include information that isn’t related to logo design on your site such as advertising not only your services but the value you bring to your clients.

Your goal is to make sure that potential clients come away from their visit with you feeling like they got more than they expected.

This can be done by providing more than just logo design.

• Be Present On Social Media.

Having a social media presence might be the most beneficial thing you do when building your logo design business.

The key here is to not only talk about your business and the value you deliver but to share tips and advice that can help other designers in their own careers.

It’s a good idea to get involved with other designers and ask what kind of things they like to see Tweets or Facebook posts about—you’ll be surprised how helpful it can be!

• Get Involved In Forums

There are plenty of forums for designers to share techniques, get feedback on their work, and make connections with other designers.

If you’re looking for additional ways to build your online presence, giving this a try might be the answer.

The best part about having an Internet presence is that it can give you plenty of opportunities to create relationships with potential clients!

And the more opportunities you take advantage of to get in touch with new people, the better your logo design business will do in the long run.

How To Start A Logo Design Business – The Corporate Aspect

1. Decide Of Your Business Type

There are various types of business types to consider in the US but the most popular of them all is a LLC.

There are also the Sole Proprietorship, C-Corporation or the S-Corporation where each of them has their pros and cons.

The sole proprietorship business model is one of the most popular ut also comes with its disadvantages.

That is, you can set up your business under your own name, do all of the work yourself, and not have to worry about incorporation.

This route is typically more hassle-free but may require more upfront capital and has the big disadvantage of holding all your personal assets for being liable in case of debt or bankruptcy.

I, therefore, I do not recommend choosing starting your business a sole proprietorship but the final decision in is your hands.

As I’ve stated before in my blog posts about how to start a freelance design business: if you incorporate yourself properly, you are able to shield your personal assets from any liability that comes with running a business.

The second route, using a Limited Liability Company, is a good choice for those looking to grow their business.

The main benefit is that your personal assets are protected from any liabilities that may occur as a result of running your company.

These costs will vary depending on where you do business in the United States but the average cost of registering a LLC is known to be around $130.

2. Organize Your Business

While your logo design business will be its own separate entity, you won’t want to run it as an individual.

Having a company organization in place will help you draw the line between personal and professional aspects of your life, allowing you to separate them both mentally and financially.

Here are some questions to ask yourself before beginning this process: what will your business name be? Will you need employees? Will you be able to work alone?

Are there any potential issues with working out of your home, such as zoning laws or other restrictions?

These are critical considerations when starting a logo design business.

More than likely, you’ll need employees at some point down the road (if not now).

You’ll also want to think about how much time you’re willing to spend researching and producing your designs for clients.

3. Create a Business Plan

Your business plan will be your blueprint for success!

After all, you can’t make plans unless you have a plan for where you’re heading.

A business plan will help guide you in creating a business that is profitable, consistent, and efficient.

This vital document is something that every aspiring logo designer needs to write before they begin the journey of starting their own logo design company.

There are six basic elements of a business plan:

  • What problem do you wish to solve?
  • How will you know if your goal has been achieved?
  • What functions and services will you offer?
  • Why is it necessary for your company to exist? How will you market and advertise your business?
  • What success measures (or metrics) will assure that your goals and objectives have been met, and that the business is operating efficiently and profitably.

To create this plan, start by brainstorming these basic elements by writing down ideas.

Then, write down the details of each one. Even if you aren’t sure at this point, you can always come back to it later when you do know.

4. Get Your Business Set Up

Now that you have your business plan in place, it is time to get your business set up!

There are several things to consider when getting your logo design business going: registering an LLC or a corporation; deciding whether or not to join a professional association, and setting up a virtual office.

If you do decide that an LLC is the best route for your business, there are several steps that you will need to take before officially incorporating.

First, file a Certificate of Existence, which will cost around $10 per page.

Next, you’ll have to pay a filing fee from $50 – $200 depending on the type of your business and your location.

Finally, you will have to file a Statement of Information, a separate document that will cost from $25 – $50 depending on where you live.

Deciding on the type of company structure for your logo design business is a critical decision.

Depending on your location, some states might require corporations while others require LLCs.

In some states, LLCs are limited in number while in others they are limited by geography.

This means that if you want to do limited operations within a state, it may be preferable to use an LLC rather than a corporation.

If you decide that an LLC is the way to go, you will be able to set up your company by filling out some online forms.

This may cost anywhere from $100 – $200 depending on the type of business.

If you would like, you can also consult an attorney who will assist with the process.

Creating a corporate entity has more steps than creating an LLC, but it allows your business to operate under a corporation.

5. Establish Your Brand

Your brand is the image of your business, so it should be something that you are very passionate about.

It needs to be consistent and memorable, but also different from other logo design businesses.

You should establish your brand before you get your logo design company up and running if possible.

One way to do this is to create an identity for your logo design business that will be recognizable among other logo designers because it will help build trust among potential clients.

This also includes creating an email signature for your business, which can make or break a business.

Your identity should include elements such as the name of the company, an icon/logo which represents what kind of company you are (e.g. a sketchbook and pen for a logo design company), and a tagline to emphasize your company’s message.

An email signature will appear at the bottom of every email you send out to clients and potential clients, so it is an important element of branding.

Make sure that it has your logo, name, phone number, email address, professional title (i.e. CEO or Owner), street address of your business location or virtual office address.

If applicable, city/state/zip code where the business is located, any relevant job titles/professions held by staff members who may answer emails on behalf of the business (e.g. Marketing Manager), and any other relevant information that you would like clients to know.

6. Launch Your Business

Now that you have your brand established, it is time to launch your logo design business!

Here are some things to consider when launching your business: who are you marketing the logo design business to?

Do you have a website with all of your services on it?

You’ll want to an email signature that will help highlight the services provided by your company. Will clients be able to contact you via email?

How do they contact you? Will it be online or through actual consultation sessions in person?

Make sure all of these elements are in place before beginning this process.

Once you’ve launched your business, there are several important aspects to watch out for:

Staying Competitive With Pricing

It is important to keep your pricing competitive while also staying profitable.

Too high of a price will put potential clients off and too low of a price can mean either losing money on every logo design job that you do or having to accept jobs that won’t pay you enough to cover all of your expenses.

You should charge a fair and reasonable rate while still making enough profit to support yourself and your staff.

Managing Your Time Effectively

You’ll need to manage your time efficiently so that you don’t fall into the trap of over-committing yourself.

You’ll need to manage your time efficiently so that you don’t fall into the trap of over-committing yourself.

Revising Your Pricing Periodically

Always keep an eye out for any changes in your prices so that you can always update them to stay competitive.

Always keep an eye out for any changes in your prices so that you can always update them to stay competitive.

Running a Profitable Business

Always plan ahead and be resourceful in order to get the most out of every dollar that your company generates.

If you’re making too much money, then it’s time to either invest to increase the number of clients that you serve or decrease the number of hours spent on each project.

Making Sure That Clients Get What They Expect

Always make sure that your clients are receiving the same level of service and quality of product that they would receive from another company in your industry.

If they are not getting what they expect, then it is possible that they will choose to go with another logo design company that provides the same service at a lower cost.

7. Exceed Your Clients’ Expectations

Once you’ve established your business and launched it, it is important to make sure that your clients are receiving the greatest value possible.

This can be difficult because most clients know what they want when they come to you for services.

They usually already have an idea of what kind of logo design they want or how their website should look like.

You need to exceed their expectations if you want them to become customers for life. Here are some important strategies to keep in mind:

Present Solutions

It is important to always provide solutions for your clients.

Show them how their logo design will be reflected in their company’s marketing materials as well as how it will benefit their company.

Show Your Work

Show off some of the best work that you have done on a project or two and offer a little insight into what you did to make those logos look so great.

This can do wonders for getting potential clients excited about working with you again on future projects.

Show Your Creativity

Show off the creative element of who you are as a logo designer and how your logo design can help them out in the market.

Learn To Say No

It might be tempting to take on every single project that comes your way, but this is rarely worth it.

It’s important to know when to say no.

You need to know when it is time to walk away from a project for whatever reasons.

8. Stay Current On The Latest Trends In Logo Design

There are some logo design trends that are always popular with customers, but others are only popular for a short period of time before they become too popular or are no longer up-to-date.

You should always keep an eye out for the latest trends so that you can stay ahead of your competitors and keep your clients happy.

9. Keep Your Logo Design Skills Sharp

Once you’ve turned your logo design business into a profitable venture, it is important to keep it that way by continuing to hone your logo design skills.

Make sure that you keep up with the latest trends in logo design, attend an occasional training class or two, or watch some of the best logo designers in action on YouTube.

You should also make sure that you are always certified in the software programs that you use.

Logos are constantly evolving and there is always something new to learn.

Don’t let yourself get too comfortable doing the same old thing every day. Keep things fresh!

Final Thoughts on How To Start A Logo Design Business

I hope that this guide has brought some light as to how to start a logo design business.

It is a very exciting and fun profession and can really help you to create a better lifestyle for yourself.

Have fun with the business and don’t be afraid to try anything that will help you to achieve your goals.

As long as you keep your clients happy, then everything will work out.

Good luck in your logo design business!

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