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If you’re trying to figure out which tools are used for logo design because you want to start your own logo design business, it might seem like a daunting task to get started.
But there are actually a few tools that designers use and I’m going to share them with you in this blog post!
It’s important to remember that not all tools are for design.
Some will help you out during the design process, but software is just one of the many tools that graphic designers use.
Without any further ado, let’s see which tools logo designers use to deliver the best artwork.
Proper logo design software will make your job easier.
You won’t have to worry about lining up artwork in one or two complicated programs.
If you choose the wrong tool, it could be hard to even get your artwork onto your computer.
Using the right tools is mandatory if you want your logo design to look appealing, which is definitely the goal of every logo designer!
So, I’ve compiled a list of great tools that most logo designers would use every day in their work.
If you’re on this page, then I am sure that you know all about logo creation and the benefit of using the right tools.
But, if you do not know which kind of logo design software to use for your business, here is my list!
1. Vector Graphic Software (Adobe Illustrator)
The list of vector graphic applications is a long one but in this article, I will share the king of all, Adobe Illustrator!
Adobe Illustrator is the supreme ruler of logo designing tools.
It is used by almost all logo designers because it has a lot of tools that make creating logos easier.
Illustrator comes with a plethora of tools that no one has ever mastered in its entirety! (I think so)
The main advantage of using a software like Adobe Illustrator is the fact that you’ll be creating vectorized artwork.
What Is Vectorized Artwork?
Vectorized artwork is artwork that is created with the help of a computer and retains its resolution no matter how big or small it is resized.
For instance, a vectorized artwork of 10,000px by 5,000px will not lose its quality if resized to 100px by 50px.
The same goes for bumping up the size of an original artwork 100px to 100,000px.
I had created this vector illustration in Adobe Illustrator and then downsized it to a smaller resolution for this blog post.
As you can see, it still looks sharp and clean – that’s because vector images like this one will always look crisp and clear despite the dimension of the image! (Because it uses math.)
What Can You Do With Adobe Illustrator?
It’s very important to create vectorized logo design because your client will surely get his/her logo printed on different marketing materials.
And for this purpose, your artwork needs to look crisp and clean regardless of how big or small it is printed.
So, with that in mind, you will be able to scale up and down your logo with ease.
This is why vectorized illustrations are preferred over non-vectored ones!
You can do a lot with vector-based software like Adobe Illustrator.
But of course, the more complex the logo design, the more time it will take you to complete your job.
Adobe Illustrator is most commonly used for the following:
- Creating logos/ banners/ business cards/letterheads
- Creating banners, headers, and footers for websites
- Creating flyers, booklets and advertisements
- Creating vector elements such as icons and buttons (you can also use Photoshop for this)
- Creating infographics and other illustration work
- Making illustrations and artworks
If you see that Adobe Illustrator is not for you, then there are a few other tools that you can use for your logo design.
Affinity Designer is a cheaper and equally powerful rival to Adobe Illustrator.
This software offers smooth handling and a clutter-free interface, but it also comes with a free trial to check it out first!
If you take a look at Affinity’s features below, you’ll notice that it doesn’t offer as many features as Illustrator (only 62 out of 579).
But still, 62 features are more than enough for most designers!
CorelDraw can create logos and other illustrations just like Affinity and Adobe Illustrator.
This program is the second-best vector-based software for logo design purposes.
Inkscape is an open-source software for creating vectors. It’s free to download and use, so it’s pretty popular among freelancers and startups.
It’s also very easy to learn, so if you’re not a pro, you can still use it!
Gimp is a free software. It’s a bit similar to Photoshop in terms of some tools and the quality of the graphics.
Although it is not as powerful as Adobe Photoshop, it can do a lot of things on its own! It’s basically a raster graphic software but at some point, it creates vector paths, which makes it unique.
Surely, there are a lot of other tools out there that you can try, but you’ll never go wrong with these!
These three are the most popular vector graphic software tools which designers use to create logos.
2. Photoshop Mockups
If you’ve ever used Photoshop, you’ll know how powerful it is. We all use it because we can do almost anything we want to!
What Are Photoshop Mockups?
Famously known as PSD Mockups, these files, made from Adobe Photoshop, are a must-have weapon in a logo designer’s toolkit.
Mockups are used to showcase your artwork and in the case of a logo designer, he/she needs to use mockup templates to present his/her client’s logo in a professional way.
Using mockups will definitely impress your client and will make him/her trust you as a professional designer.
We all use mockups to see how a logo would look like on a shirt, on a business card, restaurant signage, a car’s bonnet, etc…
That’s why we use mockups for our client logo presentations.
Mockup templates are actually very easy to create because they’re kinda like blank layouts.
The only thing you need to do is drag and drop your artwork into the template and change the color of the background if needed.
Below are some of the best photoshop mockups providers on the net.
Be sure to download some that are free and also invest in premium ones.
They will definitely help enhance the presentation of your logo artworks.
3. Invoicing Software
Once your client is satisfied with the logo design and you’ve completed your job, you will need to provide him/her with a professional-looking invoice.
You don’t want to do that by hand, do you? You can (and should) use some invoicing software like FreshBooks to make your invoice look as professional as possible.
Invoicing software will certainly increase the quality of your business and will make you look like a legitimate company!
Invoicing software will definitely make your business appear more trustworthy. If you are a freelancer, I highly encourage you to get an invoicing software!
Below are the best ones on the market:
FreshBooks is the most professional invoice software on the market.
You can use it for your business, personal or freelance work at any level; you will see why I recommend FreshBooks here!
FreshBooks is an invoice software with over 10,000 business owners using it every month (Hooray!) but it’s also used by small business owners too.
There is still no invoicing software that can beat this one when it comes to the market share of users!
Hubstaff is another great invoicing software for freelancers. It’s also suitable for small business owners.
If you are in the creative industry, I highly suggest you try Hubstaff!
Zoho Invoice is also a great invoicing software for small businesses and freelancers. It makes invoicing fun!
You can use it for both business and personal invoicing.
Momenteo is a gorgeous invoicing software that I’ve been using for a few months now. If you are a designer, you will see the value of this software!
Great invoicing software should look beautiful and should make your business look professional!
4. Payment Processor
When you own a business you need to accept your client’s payments in some way.
To do that, you will need to make an account with a payment processor.
There are many payment processors out there, but PayPal is one of the most commonly used ones.
Also, if your client plans to pay you via PayPal, you can use this option because businesses that use PayPal will look more professional than those that don’t.
5. Branding Guidelines/ Style Guides
Branding guidelines are important because they’ll set the tone for the business and it’ll serve as a “brand bible”.
It’ll help you stay consistent with your client’s logo and will keep him/her from ever-changing the design of his/her brand.
Also, it will help you guide others who will create collateral for the client’s business.
For example, if a new designer is hired to create a banner for a website, he will be guided by the branding guidelines and will have to use the exact font type and colors that you used in your guide rail.
Branding guidelines are extremely important for any company that wants to look professional!
That’s why they’re a must-have in every designer’s toolkit!
The last weapon of a logo designer on this list is Fonts.
Pairing a great font with a client’s logomark is not something to take for granted.
It has to be done right. If you want your client’s logo to look outstanding, you will get to pair it with the right font type.
And for that, you will need the fonts!
The proper fonts are crucial to balance the overall aspect of the logo design and we’ve seen some disastrous logo designs on the web which have used improper fonts.
It might seem hard to pick the right font for your client’s logo design, but trust me it’s worth it if you want your design to look perfect.
We all know that not every font is available for free, that’s why you should have some fonts on hand just in case you’ll need them.
Final Thoughts On Which Tools Are Used For Logo Design
Now that you know which tools are used for logo design, you can think about buying some of them to start your design business.
If you don’t have some of these tools yet, try having some mockups on hand while designing a logo for your clients.
It will make your work easier and it will help you deliver top-notch design presentations.
And great presentations mean repeated business!